Getting to know CHOPROP

Choprop property advisory group | GotProperty

CHOPROP is a South African-based property advisory group specialising in property within the emerging and mainstream markets. Passionate about transformation in the real estate sector, CHOPROP has a proud history of 12 years of experience with an “unbeatable record of success”. CHOPROP has concluded an umpteen number of deals within its residential and commercial sales, letting, and auctioneering divisions since its inception in 2007.

How it all began

What began as a garage from home business has now evolved into an international, multi-award-winning “House-Sold” brand in property. The founders, Yusuf and Shazia Essa, initially made their debut in real estate wanting to buy, sell, and let property as investors. What started as a Sunday afternoon house hunting hobby has become one of the largest BBBEE (Broad-Based Black Economic Empowered) real estate groups in the country.

What CHOPROP offers

CHOPROP continues to effectively and expertly market and develop property investments in some of South Africa’s most desirable locations. CHOPROP has recognised the unparalleled investments opportunities in South Africa and throughout the world and is proud to offer its clients innovation on all its on and off-plan properties in all sought-after regions. CHOPROP also offers unrivalled investment services, pioneering sales, and letting products, and they do so with a passion for perfection and a commitment to excellence.

Empowering others

CHOPROP established its Academy of Learning and Franchising division in 2015 with the intention to assist, train, and mentor individuals wanting to pursue a career in property, thus giving others the opportunity to leverage off its successful brand. Their diverse trade partners and franchising business models empower individuals by exposing them to various wealth-creation opportunities that exist within the buoyant real estate sector.

Yusuf Essa published a bestseller, The Choppee Journey… From Hotdog Vendor to Property Guru

The Choppee Journey offers insight into the author’s road to establishing a successful real estate brand. It also shares the journey on how the international award-winning CHOPROP was founded. Additionally, this book highlights Yusuf Essa’s career experiences as well as countless benefits of job and wealth creation through investment in the real estate sector.

Find out more about CHOPROP Property Advisory Group
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Find out more about CHOPROP Property Advisory Group
CHOPROP is a South African-based property advisory group specialising in property within the emerging and mainstream markets.
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Yusuf Essa

Yusuf, popularly known as Choppee, is an entrepreneur who started his business career in the marketing field. Initially, Choppee was the brand manager at Kwality Biscuits for five years, after which he started his own business in the wholesale FMCG (Fast Moving Consumer Goods) market. In 2000, Yusuf launched a retail cash-and-carry business within the informal sector in the North West Province, which ran successfully for 11 years. Together with his spouse, Shazia Essa, they made their entry into the real estate market and CHOPROP was born. With CHOPROP’s fast-growing business becoming more prominent, Yusuf’s other business had to be sold to allow him to devote more attention to his real estate business career. CHOPROP’s numerous international awards and accolades are clear proof of Yusuf’s leadership skills and the driving force behind their successful business.

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